The event will mark the conclusion of Pepsi and Billboard's 2012 Summer Beats Concert Series, which also featured a performance by Katy Perry at the premiere of her movie "Part of Me 3-D," a Nashville concert with country trio Gloriana and, just last week, a special performance by Pepsi spokeswoman Nicki Minaj at New York's Roseland Ballroom.
In addition to celebrating the music of "Bad," the Summer Beats Concert will also feature performances of the artists' current hits, including Ne-Yo's "Let's Go," a collaboration with Calvin Harris that was originally written as a European soccer anthem for Pepsi Max.
Earlier this year, Pepsi also celebrated the 25th anniversary of "Bad" with 1 billion limited-edition cans featuring Jackson's iconic silhouette, worldwide giveaways for special prizes like jackets inspired by the original BAD Tour and tickets to Cirque du Soleil's Michael Jackson The Immortal World Tour and free downloads of custom remixes by dance producers like A-Trak.
"Pepsi has always been at the forefront of pop culture, helping to shape the music landscape," Brad Jakeman, president, Global Enjoyment Brands, and chief creative officer, PepsiCo Global Beverages Group, said in a statement in May. "This unique global partnership, around such a legendary music milestone, invites Pepsi fans from around the world to experience Michael Jackson's music in an engaging and very now kind of way -- it's a model example of how Pepsi's 'Live for Now' campaign can manifest itself in a way that resonates the world over."
No hay comentarios:
Publicar un comentario